Designing complex systems that feel simple.

Enterprise complexity is inevitable. The design problem isn't eliminating it — it's deciding who absorbs it. I push complexity into the system so users don't carry it. What I optimize for: decision speed, error prevention, and pattern reuse.


Operating Principles

Systems over screens

Enterprise systems fail when treated as UI kits. Components are artifacts — the real product is the decision framework behind them.

I design systems that:

  • Clarify when to use, extend, or retire patterns
  • Reduce recurring design debates
  • Enable teams to ship without coordination overhead

Consistency at scale is the outcome.

Accessibility as infrastructure

Accessibility isn’t a feature to retrofit — it’s structural engineering.

I embed WCAG 2.1 standards into

  • Color tokens and contrast rules
  • Interaction and keyboard patterns
  • Semantic and error-state foundations

When accessibility is built into the system, audits don’t trigger rework.

 

Designing for evolution

Enterprise products outlive their initial roadmap.
I design governance that includes:

  • Contribution workflows
  • Token hierarchies
  • Versioning and deprecation paths

The goal is durability — systems that grow without fragmentation.


How I Work

01

Frame the ambiguity

Map user flows, data dependencies, and org constraints before touching a pixel. The brief is rarely the real brief.

02

Align stakeholders early

Share decision frameworks, not just mockups. Get buy-in on trade-offs before the team invests in production.

03

Ship scalable patterns

Hand off systems, not screens. Token-based decisions, documented patterns, contribution guidelines.


Design Process & Involvement

A structured, iterative approach from research through launch.

01.

Research

Competitive Analyses · Heuristic Evaluations · Stakeholder Interviews · Business Model Canvas

02.

Empathize

Surveys · User Interviews · Focus Groups · User Stories

03.

Define

Personas · Customer Journey Maps · Empathy Map · Jobs to be done

04.

Ideate

Ideation Workshop · Brainstorming · How might we · Storyboarding

05.

Prototype

Product design · Service design · Rapid prototyping · Role Play

06.

Test & Learn

Prototype Testing · Usability Testing · A/B Testing · Feedback Grid



Core Competencies


  • Human-Centered Design
  • Interaction Design
  • Visual Design
  • Enterprise UX
  • Design Systems
  • Information Architecture
  • Journey Mapping
  • Personas
  • Heuristic Evaluation
  • Usability Testing
  • Accessibility (WCAG 2.1, ARIA)
  • UX Writing
  • Cross-Functional Collaboration
  • Agile / Scrum

Tools & Technologies


Design

Figma, Adobe XD, Sketch, Illustrator, Photoshop, InVision, Miro, FigJam, Axure, Balsamiq

Research & Analytics

UserZoom, Mural, Lucidchart, Tableau, Power BI

Development

HTML, CSS, JavaScript, JIRA, Confluence



My Work Experience


Bank of America

Lead UX/UI Designer & Accessibility Specialist
2023 – 2025

EY · Citi · FlightSafety · Girl Scouts

Senior Lead UX/Visual Designer (via WebZonee)
2020 – 2023

Verizon

Senior Lead UX/Visual Designer
2018 – 2020

GAF · PwC

Senior UX/Visual Designer
2016 – 2018

Verizon · AmEx · Horizon BCBS

Senior Visual / UI/UX Designer
2013 – 2016

McGraw-Hill

Front-End Designer & Developer
2012 – 2013

WebZone Global (India)

Interactive Designer & Art Director
2003 – 2012


more about me


With 22+ years across regulated and complex industries, I focus on structuring clarity within enterprise systems. My work centers on reducing fragmentation — aligning design, product, and engineering around shared decision frameworks that scale across business lines. I partner with executive leadership to define long-term design vision, embed governance models, and build systems that reduce rework, accelerate delivery, and prevent inconsistency before it emerges.

I partner closely with executive leadership, product, and engineering to define long-term design vision, establish shared standards, and embed durable systems that scale across business lines. Rather than focusing on individual screens, I focus on decision frameworks, governance models, and platform foundations that enable teams to move faster with consistency and confidence.


B-Tech Information Technologies

Graphics, Special FX and Authoring and Animation (Arena Multimedia)


  • Website Designing
  • Low Fidelity Wireframing
  • Logo Designing
  • Business Cards & Catalogue
  • GUI Design
  • Vector Graphic
  • HTML5, CSS3, Jquery, JavaScript, Ajax, DHTML

Adobe Photoshop CC, Sketch App, Adobe XD, Adobe Dreamweaver CS6, Adobe Illustrator CC, Adobe InDesign CS6, InVision App, Adobe Flash CS6, Microsoft Visio 2013, OmniGraffle 6.0, Balsamiq 2.2, Figma, Axure 7.0, iRise, Limelight, Quality Center, JIRA, Salesforce-SaaS Vlocity, Tableau, Power BI


  • Create high fidelity clickable prototypes for interfaces involving challenging and complex designs across world-class Salesforce based UX.
  • Scope, architect, wireframe (Figma & Axure), design (Photoshop & Sketch) and launch and present UX designs
  • Create experience briefs, user flows, content inventories, wireframes, storyboards, and prototypes, along with thorough and timely UI documentation.
  • Perform quantitative and qualitative analysis for new design methods and ideas.
  • Work directly with product teams, developers, stakeholders, users and management and represent user experience.
  • Involved in discussion with various current users; compare the product with the available competitors' products and incorporate the improvements to meet users experience with the business needs.
  • Create original graphic designs.
  • Illustrate design ideas using story boards, process flows and sitemaps.
  • Re-design the UX workflow for Verizon Partner Solution (VPS) B2B E-commerce application for Ordering Ethernet Switched eLine products.
  • Design and customize out of the box features of Vlocity(SaaS) and Card framework template.
  • Create Desktop Brand Center UI Components.
  • Participated and contributed in all stages of agile methodology in project including Backlog refinement, Sprint planning, Daily scrum and sprint retrospective.
  • Created new reusable production art, icons, web buttons/scroll bars and other collateral, and authored an extensive Brand Center Guidelines.
  • Manage and support Infosys offshore development teams (Chennai, Bangalore and Hyderabad) with all necessary design specs.

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